"

The Fire gives me the features I want at a price point that's less than half of the iPad 2. I can check my email, 
browse the Internet, maybe play a few games, most importantly, I can read magazines in color on a Kindle." - Gizmodo

"

At $199 the Fire is less than half the price of the Apple iPad, which starts at $499. 
It is the first tablet from a major company to seriously undercut the iPad in price." - New York Times

"

Consumers will see the iPad and Kindle Fire side-by-side... and simply ask 'why does 
the iPad cost at least $300 more?' They will look at the features - the comparable 
amount of content, the Kindle's million e-books, streaming TV shows - and pick the Fire." - Extreme Tech

"

The Kindle Fire is the tablet you need at the price you'll be willing to pay." - Technology Review

"

Amazon’s Kindle Fire is likely to be the first successful tablet not sold by Apple, and there 
are several good reasons for it: the low price of $199, the convenient, portable size of 7 inches, 
and a rich catalog of books, movies and music offered through Amazon’s Web-based services." - Ars Technica

"

The Fire is the real deal and it’s going to disrupt the equilibrium of the existing market for media devices." - Chicago Sun Times

"

There’s a new mayor in Droidville. But this guy didn’t roll into town with pomp and circumstance. 
He strolled down Main Street and simply offered more than any other candidate, extolling a plan 
based on down-to-earth sensibility and affordability. Meet the Kindle Fire." - Seeking Alpha