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Hotmail co-founder Sabeer Bhatia’s Sabse Technologies launches a new SMS service
India’s popular technology entrepreneur and Hotmail co-founder Sabeer Bhatia announced in a news conference on Tuesday that his company Sabse Technologies would be launching a chat application for mobile users called JaxtrSMS.
“The new service would do to SMS what Hotmail did for e-mail. Now, mobile users can leverage our free and open application to send messages to their contacts anywhere across the world without paying anything. Texting is essentially a zero cost service for operators. Yet they charge a premium to send a message,” Bhatia said in astatement.
The JaxtrSMS application is designed to allow users to send text messages from their mobile to any other mobile in the world. Unlike other messaging apps like Blackberry Messenger and WhatsApp that allow users to send messages to close group of people, JaxtrSMS application allows users to message even those who do not use the app. Users will be able to avoid paying high costs for international SMSes and avoid the delays that are associated with it.
To send and receive messages, users just need to own a handset with GPRS capability and a data plan. The app is available for download in app stores as well as on the website.
JaxtrSMS is planning to reach 100 million users worldwide by next year and 600 million the year after that. Once the app’s usage surges to these levels, the company will look at multiple ways of monetization including contextual advertising, and premium services such as rich media SMS and the archival of text messages online.
